| Module code | BEM 212 |
| Qualification | Undergraduate |
| Faculty | Faculty of Economic and Management Sciences |
| Module content | Internal and external influencing factors of consumer behaviour, the consumer's decision process and application fields of consumer behaviour, consumerisms and social responsibility, buying behaviour of consumers in both product and service related industries, consumer psychology and the influence thereof on buying behaviour, psychology of pricing, influencing factors in consumer buying behaviour, the impact of various forms of marketing communication on buying behaviour. |
| Module credits | 16.00 |
| Programmes |
BAdmin International Relations
BCom Business Management BCom Economic and Management Sc BCom Entrepreneurship BCom Informatics: Information Systems BCom Marketing Management BCom Recreation and Sports Management BA Option: Sport and Recreation Management BA Visual Studies BConsumer Science Clothing: Retail Management BConsumer Science Foods: Retail Management BConsumer Science Hospitality Management BSc Food Management (4 years) |
| Service modules | Faculty of Engineering, Built Environment and Information Technology Faculty of Humanities Faculty of Natural and Agricultural Sciences |
| Prerequisites | BEM 110 GS |
| Contact time | 3 lectures per week |
| Language of tuition | Both Afr and Eng |
| Academic organisation | Marketing Management |
| Period of presentation | Semester 1 |
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